Post by Admin on Jul 2, 2004 13:33:06 GMT -5
Special Report
Dale Jarrett Racing Adventure - DJRT
'Where Champions Are Born'
Introduction
Dale Jarrett Racing Adventure - is an emerging company positioned for hypergrowth. As with many emerging growth companies, especially those that are about to become profitable, investors who buy in anticipation of better things to come more than usually get well rewarded - Based on the number of events last quarter including a blowout weekend of record revenues at Talladega Superspeedway and the increased margins that are expected to be in the high 65% ~ 78% range for most of their recent events that most companies would dearly love, it would not surprise if this little gem were to report record revenues this year just completed approaching $2 Million, a gross profit of over $1 Million and a positive EBIDTA for the first time in its history.
Impressive Growth Performance
Given the highly sold out nature of most events for the year to date along with scheduling of additional events to meet demand this company should perform exceptionally well going forward as bookings continue to increase and will likely be an outperformer as they continue to exploit the truly amazing NASCAR phenomenon and the World's fastest growing spectator sport. Fact is, Dale Jarrett Racing Adventure is a unique situation because it is operating at expanding capacity to meet the growing demand from 75 Million NASCAR fans and the estimated 3 Million NASCAR fanatics, many of whom would like to drive their own NASCAR at 165 MPH plus and have one of their greatest experiences of a lifetime. Something approaching 30.000 customers can't be wrong with satisfaction levels the envy of many companies. With the high discretionary incomes of tens of millions of thrill seekers who demand more than the rudiments of everyday pastimes, couch potatoeism or packaged vacations, DJRT clearly provides a uniquely outstanding adventure experience in meeting a growing need for adventurism and appears poised for megagrowth since the ratio of potentially meteoric growing demand from a 100 Million fan base worldwide may not have sufficient future capacity.
Multi-Phase Mission
With strong momentum powered by a growth path of doubling annual revenues to date, the company aims to continue this trend through organic growth and aggressive expansion by acquisition as its market capitalization rises to a more realistic $50 Million.
Phase 1: Organic Growth
Through the retention of a newly engaged specialist outbound and inbound telemarketing organization to handle an aggressive new marketing campaign, organic growth is expected to occur from 5,000 weekend adventurists annually to 10,000 with a goal to expand the current annual schedule from 45 days to 100 weekend days, (Friday, Saturdays and Sundays).
Co-incidentally with this growth the company intends to expand operations to include mid-week corporate events that will quite likely incorporate operations spanning 3 days per week, such that the growing corporate weekday business could develop along the lines of the weekend business and grow initially to a 5,000 client roster and ultimately emulate the expected growth to 10k.
Phase 2: Expansion through Acquisition
With its high profile premium brand name and strong Nascar related corporate identity and proven six year concept experience, the Dale Jarret Racing Adventure is uniquely poised to fully exploit the exploding Nascar phenomenon, by establishing itself as the pre-eminent 'household' name in Automotive Related Adventurism, essentially becoming the "Blockbuster Video" of the Racing Adventure business, by acquiring Mom and Pop operations that exist around the country and consolidating them under an increasingly recognized brand identity. In addition, as the company's share price 'currency' continues to increase, it should enable the acquisitions of a number of attractive and geographically diversified 'fixed tracks' and racing parks around the country.
Phase 3: Mass-Marketing to achieve "Household Name" awareness
This can be helped by creating the "Mother of all Infomercials" to market Dale Jarrett Racing Adventure utilizing the incredible available historically rich and diverse archives of the most spectacular spectator sport on the planet and in particular featuring the life story of two plus decade long outstanding career of one of Nascar's winningest drivers and Winston / Nextel Cup Champion Dale Jarrett to help create household awareness of the company, adding premium value as well as offering attractive branding rights to potential acquirees and joint-venturees and at the same time potentially building a enviable following and fan base of potential future candidates that are likely to run into the hundreds of thousands. Given such high profile names such as Anthony Robbins who is marketing what is essentially motivation with 10 year revenues of $200 Million plus from what started out as a late night informational experiment, the appeal of a dynamically produced infomercial with vivid action and strong motivation to impulse buy, given the already proven 5-1 formula return on investment from radio adds, the long term revenue and awareness potential and multiplier effect that could be derived from a well produced series of television commercials and Infomercials cannot be underestimated. With the added attraction of the weekly: "Dale Jarret Racing Challenge" to win a free drive for registering or calling in on the company's unique toll free number: 1-888-GO-RACE-1 (In response to: Drive your own [authentic] NASCAR at 165 MPH) and increase many chances to win by multiples by referring as many potential candidates to gain additional reward incentives, the lead generation program currently being initiated could result in the company meeting the above described objectives within the prescribed period, enabling it to expand throughout the Americas and eventually Globally.
Phase 4: Global Expansion of Adventurism
The powerfully emerging trend towards International Adventurism and the Global reach of Nascar presents the company with a unique opportunity to expand globally, initially through alliances with Adventure Travel organizations and Agents and overseas automotive organizations. Later this could be leveraged into international events and eventual fixed presence on all continents.
Join with the Winston / Nextel Cup winner Dale Jarrett Race Team and invest in the growth of Nascar. Emerging NASCAR Favorite: Dale Jarrett Racing Adventure - DJRT. The Dale Jarret Racing Team is a leader in the increasingly popular NASCAR Phenomenon that allows NASCAR race fans to drive their own [Authentic] NASCAR Race cars in a highly competitive racing environment on the nation's leading racing circuits that includes tuition, training, guidance, video coverage and photographic record. With 75 Million fans and expected record year for NASCAR, the outlook for DJRT looks sensational, following recent doubling of annual revenues and record breaking sales, this may be one of the few ways remaining, to potentially cash in on the World's fastest growing and sensational spectator sport and TV viewership that is NASCAR. www.racingadventure.com
Dale Jarrett Racing Adventure - DJRT
'Where Champions Are Born'
Introduction
Dale Jarrett Racing Adventure - is an emerging company positioned for hypergrowth. As with many emerging growth companies, especially those that are about to become profitable, investors who buy in anticipation of better things to come more than usually get well rewarded - Based on the number of events last quarter including a blowout weekend of record revenues at Talladega Superspeedway and the increased margins that are expected to be in the high 65% ~ 78% range for most of their recent events that most companies would dearly love, it would not surprise if this little gem were to report record revenues this year just completed approaching $2 Million, a gross profit of over $1 Million and a positive EBIDTA for the first time in its history.
Impressive Growth Performance
Given the highly sold out nature of most events for the year to date along with scheduling of additional events to meet demand this company should perform exceptionally well going forward as bookings continue to increase and will likely be an outperformer as they continue to exploit the truly amazing NASCAR phenomenon and the World's fastest growing spectator sport. Fact is, Dale Jarrett Racing Adventure is a unique situation because it is operating at expanding capacity to meet the growing demand from 75 Million NASCAR fans and the estimated 3 Million NASCAR fanatics, many of whom would like to drive their own NASCAR at 165 MPH plus and have one of their greatest experiences of a lifetime. Something approaching 30.000 customers can't be wrong with satisfaction levels the envy of many companies. With the high discretionary incomes of tens of millions of thrill seekers who demand more than the rudiments of everyday pastimes, couch potatoeism or packaged vacations, DJRT clearly provides a uniquely outstanding adventure experience in meeting a growing need for adventurism and appears poised for megagrowth since the ratio of potentially meteoric growing demand from a 100 Million fan base worldwide may not have sufficient future capacity.
Multi-Phase Mission
With strong momentum powered by a growth path of doubling annual revenues to date, the company aims to continue this trend through organic growth and aggressive expansion by acquisition as its market capitalization rises to a more realistic $50 Million.
Phase 1: Organic Growth
Through the retention of a newly engaged specialist outbound and inbound telemarketing organization to handle an aggressive new marketing campaign, organic growth is expected to occur from 5,000 weekend adventurists annually to 10,000 with a goal to expand the current annual schedule from 45 days to 100 weekend days, (Friday, Saturdays and Sundays).
Co-incidentally with this growth the company intends to expand operations to include mid-week corporate events that will quite likely incorporate operations spanning 3 days per week, such that the growing corporate weekday business could develop along the lines of the weekend business and grow initially to a 5,000 client roster and ultimately emulate the expected growth to 10k.
Phase 2: Expansion through Acquisition
With its high profile premium brand name and strong Nascar related corporate identity and proven six year concept experience, the Dale Jarret Racing Adventure is uniquely poised to fully exploit the exploding Nascar phenomenon, by establishing itself as the pre-eminent 'household' name in Automotive Related Adventurism, essentially becoming the "Blockbuster Video" of the Racing Adventure business, by acquiring Mom and Pop operations that exist around the country and consolidating them under an increasingly recognized brand identity. In addition, as the company's share price 'currency' continues to increase, it should enable the acquisitions of a number of attractive and geographically diversified 'fixed tracks' and racing parks around the country.
Phase 3: Mass-Marketing to achieve "Household Name" awareness
This can be helped by creating the "Mother of all Infomercials" to market Dale Jarrett Racing Adventure utilizing the incredible available historically rich and diverse archives of the most spectacular spectator sport on the planet and in particular featuring the life story of two plus decade long outstanding career of one of Nascar's winningest drivers and Winston / Nextel Cup Champion Dale Jarrett to help create household awareness of the company, adding premium value as well as offering attractive branding rights to potential acquirees and joint-venturees and at the same time potentially building a enviable following and fan base of potential future candidates that are likely to run into the hundreds of thousands. Given such high profile names such as Anthony Robbins who is marketing what is essentially motivation with 10 year revenues of $200 Million plus from what started out as a late night informational experiment, the appeal of a dynamically produced infomercial with vivid action and strong motivation to impulse buy, given the already proven 5-1 formula return on investment from radio adds, the long term revenue and awareness potential and multiplier effect that could be derived from a well produced series of television commercials and Infomercials cannot be underestimated. With the added attraction of the weekly: "Dale Jarret Racing Challenge" to win a free drive for registering or calling in on the company's unique toll free number: 1-888-GO-RACE-1 (In response to: Drive your own [authentic] NASCAR at 165 MPH) and increase many chances to win by multiples by referring as many potential candidates to gain additional reward incentives, the lead generation program currently being initiated could result in the company meeting the above described objectives within the prescribed period, enabling it to expand throughout the Americas and eventually Globally.
Phase 4: Global Expansion of Adventurism
The powerfully emerging trend towards International Adventurism and the Global reach of Nascar presents the company with a unique opportunity to expand globally, initially through alliances with Adventure Travel organizations and Agents and overseas automotive organizations. Later this could be leveraged into international events and eventual fixed presence on all continents.
Join with the Winston / Nextel Cup winner Dale Jarrett Race Team and invest in the growth of Nascar. Emerging NASCAR Favorite: Dale Jarrett Racing Adventure - DJRT. The Dale Jarret Racing Team is a leader in the increasingly popular NASCAR Phenomenon that allows NASCAR race fans to drive their own [Authentic] NASCAR Race cars in a highly competitive racing environment on the nation's leading racing circuits that includes tuition, training, guidance, video coverage and photographic record. With 75 Million fans and expected record year for NASCAR, the outlook for DJRT looks sensational, following recent doubling of annual revenues and record breaking sales, this may be one of the few ways remaining, to potentially cash in on the World's fastest growing and sensational spectator sport and TV viewership that is NASCAR. www.racingadventure.com